Smart home technology is making rapid gains in Australia.
Due to the smaller market size, Australia is historically slightly behind the USA and Europe in getting the latest technology.
But Australians are making up for this in rapid uptake and adoption of automated home devices.
These smart home statistics for Australia help shed some light on the smart home technology market in Australia.
Twenty-Nine Smart Home Statistics for Australia
Uptake In Smart Home Technology
Although Australians are 6 to 12 months behind the USA in the adoption of smart home devices, the latest statistics show that the Australian population has embraced smart home technology.
In 2021 nearly 70% of households in Australia had at least one smart home product.
80.6% of households in Australia will have smart home technology by 2027 (Statista)
More than two-thirds of Australian households had at least one smart home product in December 2021 (Telsyte)
Over 1,000,000 households have purchased IoT (Internet of Things) home products including smart speakers, smart lighting and smart security cameras since 2020 (TechGuide)
48% of Australians are willing to spend more than $1,500 on smart home devices, with 42% prepared to invest an extra $1,500 to $5,000 over the next 12 months (Savvy)
2.3 million Australian homes have smart home technology (Business Wire)
Smart Home Technology Market Value
Changing lifestyles and rising disposable incomes are two of the factors driving the growth of the smart home market in Australia.
Other factors are a growing demand for energy efficient devices and integrated home security solutions.
The Australian smart home market was valued at US$3.03 Billion in 2022 (Yahoo News)
Revenue in the Smart Home market was projected to reach US$3.24bn in 2022 (Statista)
Revenue in the Australia Control & Connectivity segment of smart home technology is projected to reach US$0.74bn in 2022 (Statista)
The smart home market in Australia will have a staggering CAGR of 12.59% during 2020-2027 (Business Wire)
The market for smart home products in Australia will be worth $4.4 billion by 2025 (TechGuide)
The Australia smart home market was valued at US$3.03 Billion in 2022 (Renub)
Growth In Smart Home Smart Home Technology
The smart home technology market in Australia is growing rapidly and could reach over USD$5 billion by 2027.
The smart home technology market in Australia is projected to have a compound annual growth rate of 9.55%, resulting in a market volume of 5.27 bn by 2027 (Statista)
Total IoT-Commerce in Australia could be worth more than $100 Billion by 2040 across 15 commerce categories (Telsyte)
The Internet of Things (IoT) at home is forecast to reach $4.4 billion in Australia by 2025 (Telsyte)
Revenue in Control & Connectivity for Australia is expected to show an annual growth rate (CAGR 2022-2027) of 10.93%, resulting in a projected market volume of US$1.31bn by 2027 (Statista)
Revenue from smart home devices is expected to show an annual growth rate (CAGR 2022-2027) of 9.55%, resulting in a projected market volume of US$5.27bn by 2027 (Statista)
The average number of connected devices in Australian homes is set to increase from 20.5 in 2021 to 33.8 by 2025 and much of this is driven by IoT@Home devices (TechGuide)
The Australia Smart Home Market will be US$ 5.37 Billion during the forecast year 2028 (Yahoo News)
The Australia Smart Home Industry is expected to grow with a Double Digit CAGR of 10% from 2022 – 2028 (Yahoo News)
The smart home industry is currently valued at US$1.278 billion down under, but is tipped to increase to US$2.44 billion by 2023 (Lera Smart Homes)
Smart Home Technology By Generation
In terms of demographics, 30 to 50 year olds and the 50 to 60+ age bracket show the strongest adoption of smart home technology. This may reflect home ownership in those age brackets as well as disposable income.
28% of IoT users are 5 to 10 years old (Savvy)
22% of IoT users are 10 to 20 years old with 21% aged 20 to 30 (Savvy)
Toddlers are accessing smart devices, with 16% under the age of 5 (Savvy)
The 30 to 50 age bracket (31%) and 50 to 60+ (40%) show the highest figures for use of smart home technology (Savvy)
75% of boomers and seniors have purchased smart security devices (Savvy)
27.8% of smart home technology users in Australia are aged 25-34 (Statista)
16.2% of users are aged 18-24 (Statista)
24.1% of users are aged 35-44 (Statista)
18.5% of users are aged 45-54 (Statista)
13.4% of smart home tech users are aged 55-64 (Statista)
Reasons For Adopting Smart Home Technology
The leading reason Australians are adapting smart home technology is to improve their safety and security. This reflects purchases of smart security cameras, smart doorbells, and smart locks.
The second biggest reason Australians gave for adopting smart home technology is the need to monitor energy usage and create a more environmentally-friendly household.
23% of respondents adopt smart home technology to track and reduce energy usage, save money on utility bills and create a more eco-friendly household (Savvy)
47% of respondents said increasing their safety and security is the main reason why they have chosen to invest in domestic smart technology (Savvy)
Close to two thirds of Australian users of smart home technology say their primary focus is on creating convenience and better connectivity (TechGuide)
37% of users buying smart devices for sustainability are 18 to 24 years old, while 23% are 35 to 44 (Savvy)
Smart Home Technology By Category
The most popular smart home devices in Australia are overwhelmingly in the Entertainment category, with purchases of Bluetooth speakers, smart TVs, streaming devices, and soundbars accounting for 77% of all smart home sales.
More than 2.8 million households had a smart speaker at the end of 2020 and the number could grow by more than 50 per cent in the next few years (Telsyte).
34% of surveyed Australians have smart plugs and/or smart bulbs (Statista)
31% of people in Australia have smart homes devices for building safety or security [connected smoke detectors, connected cameras] (Statista)
77% of surveyed Australians have smart home devices in the entertainment category [e.g. Bluetooth speakers, Smart TVs, streaming devices] (Statista)
24% of people in Australia have smart speakers integrated with a virtual assistant [e.g. Amazon Echo] (Statista)
27% of Australians have at least one smart appliance [e.g. robot vacuum, smart microwaves] (Statista)
22% of surveyed Australians use smart technology for energy management [e.g. connected thermostats, temperature sensors] (Statista)
14% of Australians said they do not have any smart home technology (Statista)
Approximately three million homes had at least one smart speaker in December 2021 – (Telsyte)
Almost two-thirds (6.3 million) of Australian households had at least one smart home product in December 2021 – (Telsyte)
1 in 10 households in Australia have invested in a robot vacuum – (TechGuide)
In Australia in 2021, the fastest growing categories of smart home technology were smart security lighting (up 50 per cent), installation services (up 40 per cent) and smart speakers (up 28 per cent) – (TechGuide)
1.9 million smart speakers were sold in 2022, with Google, Amazon and Apple making up more than 80 per cent of total sales – (Telsyte)
Concerns About Privacy And Security
Concerns about privacy and security are an important factor for Australians when considering smart home technology. Nearly a third of Australians say that concerns about their privacy have stopped them investing in smart home technology.
32% of Australians have chosen not to invest in smart home devices because they are concerned about security breaches and the possibility of being spied upon, harassed or having their personal information sold – (Savvy)
60% of seniors in Australia do use strong passwords, and only 8% use multiple measures such as two-step verification, router protection, VPN blockers, regularly updating devices and turning devices off when they are not in use (Savvy)
13% of boomers and seniors in Australia say their devices are not protected and have taken no security measures or action to protect themselves from cyber-attacks (Savvy)
Conclusion
These smart home statistics for Australia show that Australians are rapidly adopting automated home technology. The key takeaways from these statistics are:
- Australians have embraced smart home technology, with nearly 70% of households having at least one smart home device.
- One of the drivers behind the uptake of smart home technology in Australia is a growing interest in monitoring energy consumption.
- The smart home technology market is forecast to reach USD$5.27 bn by 2027.
- The age brackets between 30 and 60+ show the highest rate of smart technology adoption, which perhaps reflects home ownership.
- The overwhelming majority of smart home devices sold in Australia are in the Entertainment category.